Challenge: To build a brand identity and portfolio site for a freelance marketing specialist that felt personal, polished, and ready to grow. The identity needed to strike a balance between approachability and professionalism—broad enough to attract a range of clients, but specific enough to feel distinctly Connor.
Solution: Through close remote collaboration from Boulder, Colorado, I developed a full visual identity—logo, color palette, and typography system—centered around clarity and warmth. The logo, built from Connor’s initials (CLD), uses a flipped “L” to create a lightning bolt—symbolizing energy, momentum, and sharp thinking. The website was designed to highlight Connor’s marketing experience while remaining flexible and easy to update as the business evolved. The result is a confident, approachable brand with a digital presence that continues to support long-term growth.
Deliverables
