Crafting a seamless brand identity and online portfolio for budding digital marketer Connor Lyon DiPaula involved refining his logo and selecting colors reflecting his essence. The goal: a unified brand image across social media and project showcases. Incorporating two L’s as a bold lightning strike and the C and D in a circular element, we infused the design with his name’s essence. Drawing inspiration from his Boulder, CO roots, we chose greens reminiscent of the evergreen scenery, adding a sense of place and identity.

Deliverables