Challenge: G2 Solutions, a consulting firm, needed a refreshed brand identity to strengthen its presence in a competitive corporate market. The goal was to attract new clients while reinforcing its reputation for reliability and professionalism. The challenge was to modernize the brand without compromising the credibility it had already established.
Solution: I helped shape the initial rebrand and subsequently refined and expanded the visual identity independently, including the updated logo, comprehensive brand guidelines, and website design explorations. The resulting system brought together a cohesive colour palette, typography, and branded materials to communicate clarity, trust, and professionalism. While the proposed website redesign was not implemented, the design work explored a more streamlined, user-focused digital experience. Together, these developments created a consistent and adaptable visual direction for G2 Solutions across its brand touchpoints.
Deliverables
Refining the identity.
The existing G2 Solutions logo was refined to improve visual clarity and establish a stronger foundation for the wider identity system. The updated design maintains continuity with the original branding while introducing a more polished, contemporary appearance.
Creating consistency.
The G2 Solutions brand guidelines establish a cohesive visual system, bringing together logo usage, colour, typography, and photography. Designed to create consistency across communications, the guidelines provide a clear foundation for applying the identity across different formats and touchpoints.
Extending the brand online.
The website redesign explored how G2 Solutions’ refreshed identity could translate into a more intuitive digital experience. Through clearer content organisation, refined layouts, and consistent visual elements, the proposed designs aimed to make the firm’s services more accessible and engaging.
While the redesign was not implemented, it demonstrated how the brand could evolve across digital platforms.
Exploring the experience.
Individual page concepts explored the presentation of G2 Solutions’ services, personality-focused content, and opportunities for visitors to connect with the firm.
Beyond the identity.
A brand needs to work beyond its core logo and guidelines. The wider G2 Solutions rebrand explored how a consistent visual language could carry across physical products, event environments, and digital communications.
Everyday brand touchpoints.
Branded merchandise extends the identity into tangible, everyday objects. From tote bags and stationery to smaller promotional items, these applications explored how the brand could remain recognisable across a variety of sizes, surfaces, and formats.
Showing up in person.
Event materials translated the identity into larger, more visible applications. Branded table coverings and roll-up banners explored how G2 Solutions could establish a professional, cohesive presence at conferences, exhibitions, and other face-to-face engagements.
A consistent digital voice.
The social media concepts explored how the refreshed visual identity could support professional communication on LinkedIn. Consistent typography, colour, and graphic treatments helped establish a recognisable look while allowing flexibility for different messages and content.
