Challenge: The challenge was to communicate the calming effects of CBD coffee to neurodivergent individuals in a way that was accessible, while also creating a visually appealing and cohesive brand presence. The messaging needed to avoid overwhelming the target audience and still deliver a strong brand identity.
Solution: To address this, we created the “Coffee without the Chaos” campaign. This included a calming visual identity with muted tones, balanced typography, and a seamless integration of mobile games as de-stressors. The campaign allowed users to interact with the brand in a low-pressure, engaging way, reinforcing the brand’s calming benefits while offering entertainment that aligns with the neurodivergent audience’s needs.
Deliverables
Inspired by flavors found across Asia — from the markets of Kyoto to the fruit stalls of Bangkok — XO-WNG combines crunchy edible insects with sweet, sun-dried fruits like strawberry, kiwi, lemon, and blueberry.
This is trail mix, reimagined.
Bold. Bright. Packed with protein.
Every bite is a celebration of sustainable snacking and global flavor.
Snack like the world’s watching. Crunch like no one is.
