At Dell Medical School, I led the design and implementation of digital and print assets for government-funded mental health initiatives, ensuring a cohesive visual identity across multiple platforms. This included creating engaging email campaigns, informative brochures, and user-friendly websites that effectively communicated key health messages. My work focused on enhancing visibility and accessibility, supporting program goals across Central Texas’ 13 districts, and fostering strong collaboration with high-level stakeholders.
Deliverables
Website Design
I redesigned a blog-style website into three distinct websites using custom CSS and HTML, creating unique layouts, color schemes, and typography for different audiences. Despite constraints that limited full responsiveness, I ensured consistent branding and optimized user experience within the university’s technical limitations. This project delivered visually engaging, functional designs that met the specific needs of each site.
I designed a comprehensive suite of marketing materials, including job postings, “Meet the Team” business cards, informational flyers, and digital assets like Zoom backgrounds. I tailored each piece to specific audiences, such as medical professionals, school staff, and the general public. These materials effectively communicated key messages while maintaining a cohesive brand identity across both physical and digital platforms. I focused on clarity, engagement, and practical use in the designs, ensuring they resonated with their intended audiences and enhanced the organization’s outreach efforts.
