Introducing ‘Coffee without the Chaos,’ an advertising campaign for JIBBY, a CBD-infused coffee brand. With calming tones, vibrant colors, and typography-driven print, the campaign engages users through mobile games. It positions JIBBY as a smooth, relaxing alternative to traditional coffee, particularly for neurodivergent individuals, highlighting CBD’s unique benefits for a calmer coffee experience.
Deliverables
In Print
Interactive Play
Inspired by Jibby’s three guiding principles:
Coffee for Energy: A fast-paced racing game
CBD for Focus: A challenging word search
Jibby for Balance: A steady-hand balancing game
QR codes are placed around bus stops and other key locations, inviting you to play while you wait—whether heading to work or home. These games are designed to help you de-stress, even when Jibby isn’t in hand.
