Reimagining Professionalism: Elevating G2 Solutions with a Cohesive Brand
Branding & Rebrand Strategy
Reimagining Professionalism: Elevating G2 Solutions with a Cohesive Brand
Branding & Rebrand Strategy
What?
Rebranding G2 Solutions, including logo design, website redesign, and brand guidelines.
Where?
Austin, Texas
Why?
Refresh G2 Solutions’ brand to align with modern consulting trends while maintaining professionalism.
Overview
G2 Solutions, a consulting firm, needed a refreshed brand identity to boost client acquisition and strengthen its industry presence. My role was to design a full brand identity, including logo development, website redesign, and creating client-facing materials that communicated trust and professionalism.
The Challenge
The key challenge was balancing the need for a fresh, modern look with the need to maintain a professional tone that would resonate with G2’s corporate clients. The brand had to stand out in a competitive market while reinforcing G2’s reputation for reliability.
The Outcome
Although we were unable to implement the website changes, research suggested that a refreshed brand identity combined with an easier-to-navigate website would significantly increase client engagement. This would position G2 Solutions as a trusted leader in the consulting industry and likely result in increased website traffic and new client inquiries following the launch.
What?
Rebranding G2 Solutions with logo design, website redesign, and brand guidelines.
Where?
Austin, Texas (remote collaboration)
Why?
To create a modern, professional identity that enhances client acquisition.
Overview
G2 Solutions, a consulting firm, needed a refreshed brand identity to boost client acquisition and strengthen its industry presence. My role was to design a full brand identity, including logo development, website redesign, and creating client-facing materials that communicated trust and professionalism.
The Challenge
The key challenge was balancing the need for a fresh, modern look with the need to maintain a professional tone that would resonate with G2’s corporate clients. The brand had to stand out in a competitive market while reinforcing G2’s reputation for reliability.
The Outcome
Although we were unable to implement the website changes, research suggested that a refreshed brand identity combined with an easier-to-navigate website would significantly increase client engagement. This would position G2 Solutions as a trusted leader in the consulting industry and likely result in increased website traffic and new client inquiries following the launch.
Research and Insights
| Competitor | Strengths | Weaknesses | G2 Differentiator |
|---|---|---|---|
|
Sense Corp |
Strong focus on data-driven consulting and analytics; well-established brand. |
Limited emphasis on human-centered leadership and employee well-being. |
G2 offers tailored, human-centered solutions that focus on leadership development and employee support. |
|
Bridgepoint Consulting |
Expertise in finance and IT consulting with large corporate clients. |
Lacks focus on personalized client care or long-term consulting relationships. |
G2 focuses on building long-term partnerships, emphasizing personalized care and adapting to company culture. |
|
Sendero Consulting |
High emphasis on digital transformation and operational efficiency. |
Overly focused on technology, not on the human aspects of leadership. |
G2 blends human and operational consulting, ensuring leadership and employee well-being alongside tech strategy. |
Differentiation Summary:
- Human-Centered Consulting: G2 differentiates itself by focusing on leadership development and employee support, an area where competitors tend to focus less.
- Tailored Solutions: Unlike some larger firms with generic approaches, G2 offers personalized, long-term partnership opportunities that align with a company’s unique culture.
- Industry-Specific Expertise: G2 focuses heavily on healthcare and technology industries, giving it a niche that many other firms in Austin don’t emphasize.
Key Research Results
Consumer Value
Leadership values consulting for its actionable plans that persist beyond the partnership.
Brand Reuptation
Leadership searches for and discovers consultants through word of mouth.
Cost of Service
Variable pricing can increase businesses' willingness to hire consultants.
The Solution
I developed a cohesive visual identity that included a modernized logo, color palette, and branding guidelines. The website was redesigned to improve user experience and streamline the client onboarding process. Every element of the rebrand was designed to communicate professionalism, trust, and expertise.
Logo Redesign
The logo was completely redesigned to better reflect the company’s identity and values. The new design features a prominent ‘G’ for the founders, with stylized figures symbolizing the personalized client experience. A sharper, modern look and a new tagline now effectively capture the company’s essence and approach.
Logo Redesign
The logo was completely redesigned to better reflect the company’s identity and values. The new design features a prominent ‘G’ for the founders, with stylized figures symbolizing the personalized client experience. A sharper, modern look and a new tagline now effectively capture the company’s essence and approach.
Brand Guidelines
With no clear branding in place, I was tasked with creating a comprehensive brand identity for G2 Solutions. This involved designing typography, selecting primary and secondary colors, and establishing a cohesive visual style. Once the client approved the final branding, I coordinated with my team to produce all the assets needed for the rebrand.
Website Development
Merchandise and Assets
