As part of our capstone project, our agency partnered with a local business consulting firm in Austin to enhance their client base and elevate brand awareness through a comprehensive rebrand. I played a key role in this initiative, developing the brand book, leading the logo design process, and ensuring consistency across all deliverables. Additionally, I spearheaded the redesign of the client’s website, aligning it with the new brand identity. Our collaborative efforts culminated in a successful campaign that delivered a refreshed brand identity, a modernized website, and cohesive supporting materials.