Challenge: Parma was undergoing a major shift—from a traditional eatery to a modern, plant-based brand. The challenge was to reimagine their identity without losing the heart of what made it familiar. The new direction needed to feel fresh, intentional, and rooted in real food—while appealing to both new and returning customers.
Solution: I worked on redefining Parma’s visual identity to reflect its new plant-forward focus. A grounded, natural color palette paired with modern, friendly typography helped shift perceptions while maintaining a sense of warmth. The updated website and marketing assets were designed to feel clean, vibrant, and easy to navigate—highlighting the flavor and freshness of the menu through bold imagery and clear messaging.
The result is a cohesive, confident brand that feels both evolved and true to its roots.
Deliverables
