Healthcare Professionals: Online Spaces for Ongoing Learning
Healthcare Professionals: Online Spaces for Ongoing Learning
What?
Conducted a research study to explore how generational characteristics affect the motivation to purchase vintage items, with a focus on social media influence, nostalgia, and sustainability.
Where?
Austin, TX
Who?
Andrew Griffiths (Co-author)
Madison Phelan (Co-author)
Jana Landers (Co-author)
Yifan Feng (Co-author)
Why?
To understand the relationship between different generations’ purchase intentions and their motivations, such as nostalgia, necessity, or sustainability, to inform future marketing strategies.
Overview
The Challenge
The study needed to investigate how different motivations (such as nostalgia, necessity, or sustainability) impact the purchasing of vintage items across various generations. The challenge was to design a research approach that could accurately capture these motivations, particularly when dealing with varying social media influences and personal factors like income and age.
The Outcome
The study found significant differences in motivation based on generational characteristics, such as older generations purchasing items based on nostalgia and younger generations focusing on necessity. The findings suggested marketing strategies tailored to specific age groups could enhance purchase intention.
What?
Developed dual digital platforms for CPAN (Child Psychiatry Access Network) and PeriPAN (Perinatal Psychiatry Access Network) to provide educational resources and foster collaboration among healthcare professionals.
Where?Texas (remote collaboration)
Why?
To create scalable educational hubs that offered continuing education, professional development, and community-building tools, leading to increased engagement and the eventual formation of a dedicated PeriPAN team.
Overview
The CPAN (Child Psychiatry Access Network) and PeriPAN (Perinatal Psychiatry Access Network) programs needed digital platforms to offer continuing education opportunities for healthcare professionals and create a centralized space for professional development and collaboration. Initially, PeriPAN had no dedicated team, but due to the increase in demand, the program grew, requiring a separate platform and management team.
The Challenge
CPAN and PeriPAN required a dual-platform approach that could serve as an educational hub while fostering professional collaboration. The challenge was developing a scalable, resource-driven system that could handle both ongoing education and community-building functions.
The Outcome
The platforms became essential tools for healthcare professionals, leading to a significant increase in participation in educational programs. PeriPAN’s growing demand resulted in the formation of a dedicated team to manage the program. The platforms successfully increased collaboration and learning opportunities, allowing for continuous professional development throughout the year.
The Solution
I designed and developed a user-friendly platform that allowed medical professionals to access continuing education programs, communicate with peers, and utilize resources such as event flyers, courses, and professional development tools. The system was built to scale with the growing demand, and special care was taken to ensure seamless navigation and interaction as this was also a public facing site.
Before
After
Limitations
Due to the nature of the project, we were restricted to using a blog-style website with limited plugin capabilities. As a result, the platform had to be built entirely using CSS and HTML, which impacted the site’s ability to be fully responsive. While the project fulfilled its immediate needs, there is significant room for improvement in terms of creating a more comprehensive platform that allows for responsive design and the implementation of metrics. I hope that, in the future, CPAN/PeriPAN will transition to a more robust system.