Challenge: The brand needed to create a distinctive identity that would differentiate it from competitors in the premium chocolate market. CocoLoco required packaging that reflected the indulgence of high-quality chocolate while maintaining a fun, modern appeal.

Solution: I developed a sophisticated yet playful brand identity using bold, clean design elements that emphasized the richness of the chocolate. The combination of minimalistic fonts, striking colors, and sleek packaging resulted in a brand that captures attention while maintaining a sense of luxury and indulgence.

Deliverables