Challenge: The challenge was to communicate the calming effects of CBD coffee to neurodivergent individuals in a way that was accessible, while also creating a visually appealing and cohesive brand presence. The messaging needed to avoid overwhelming the target audience and still deliver a strong brand identity.
Solution: To address this, we created the “Coffee without the Chaos” campaign. This included a calming visual identity with muted tones, balanced typography, and a seamless integration of mobile games as de-stressors. The campaign allowed users to interact with the brand in a low-pressure, engaging way, reinforcing the brand’s calming benefits while offering entertainment that aligns with the neurodivergent audience’s needs.
Deliverables
