Challenge: The goal was to create cohesive branding and communications for the Texas Child Mental Health Care Consortium, ensuring consistency across various digital and print platforms while maintaining clear and sensitive messaging. It was crucial to accurately represent the needs of medical professionals and their audiences, including families and healthcare providers.
Solution: I designed a comprehensive suite of assets, including Zoom backgrounds, medication cards, and both print and digital marketing materials. Working closely with psychiatrists and OB-GYNs, I ensured the messaging was precise, accessible, and aligned with mental health care objectives. The result was a unified brand presence, combining Dell Medical branding with mental health program messaging, to communicate the importance of these services in a clear and empathetic manner.
Deliverables
Website Design
I redesigned a blog-style website into three distinct websites using custom CSS and HTML, creating unique layouts, color schemes, and typography for different audiences. Despite constraints that limited full responsiveness, I ensured consistent branding and optimized user experience within the university’s technical limitations. This project delivered visually engaging, functional designs that met the specific needs of each site.
I designed a comprehensive suite of marketing materials, including job postings, “Meet the Team” business cards, informational flyers, and digital assets like Zoom backgrounds. I tailored each piece to specific audiences, such as medical professionals, school staff, and the general public. These materials effectively communicated key messages while maintaining a cohesive brand identity across both physical and digital platforms. I focused on clarity, engagement, and practical use in the designs, ensuring they resonated with their intended audiences and enhanced the organization’s outreach efforts.
