The In Between

Explore the Final Frontier of Consciousness

Challenge: The project aimed to engage visitors in a deeply immersive experience, navigating the final moments of consciousness through AR, physical elements, and emotional storytelling. The challenge was creating an environment that blends technology with intimate narratives, while maintaining visitor engagement.

Solution: By developing a four-zone interactive journey, we used augmented reality and immersive storytelling techniques to offer an exploration of consciousness. Each zone was carefully designed to evoke emotions and spark reflection, leading visitors through a meaningful experience. The integration of AR technology allowed for a dynamic connection between the physical and digital worlds, creating a unique and memorable interaction.

Deliverables

TRAVEL TO:

EXPLORE THE FINAL FRONTIER OF CONSCIOUSNESS

Unveiling Insights in the In Between

Meet the Oracle...

Converse with Management, an all-knowing presence guiding your journey through the ethereal spaces of the In Between.

Journey Through Emotions...

Explore the realms of Love, Universe, Self, and Nothingness, each a unique area offering profound insights into your inner world.

Collect the Insights...

Accumulate tokens from each experience to gain access to 'The Eye,' where personal messages await to enlighten your path.

Engage with AR...

Interact with AR posters scattered throughout the experience, each a gateway to deeper understanding and engagement.

Reflect and Celebrate...

Conclude your adventure in the Celebration of Life, a tranquil space to reflect on your journey and the insights gathered.

Need Answers?
Consult with Management

In the ethereal expanse of the In Between, you’ll encounter Management, an omnipotent presence guiding your journey through this intangible realm. Existing beyond the physical, Management reigns over this domain, orchestrating your adventure from shadows into illumination. As you traverse the darkness, each zone springs to life under their unseen influence, revealing a landscape ripe for exploration and interaction. Should questions arise or curiosities beckon during your sojourn, Management is ever-present, ready to provide wisdom or clarity with a mere thought. Here in their dominion, you are both visitor and voyager, invited to embark on a journey of self-discovery under the watchful guidance of Management.

Moments Before the End

LOVE

The "Love" experience invites users into a space that captures the essence of love—continuity, meaning, and the dearest of emotions. In a room softly illuminated by pink and red lights and filled with comfy, fluffy pillows, participants are surrounded by a heavenly atmosphere. As recordings play, sharing heartfelt reflections on what love means to different people, users contribute by drawing their interpretation of love on small pieces of paper. These pieces, once combined, form a biological heart, which is then projected onto the wall, creating a powerful and collective symbol of love’s universal and enduring nature.

NOTHINGNESS

The "Nothingness" experience is a journey into the void, where silence and darkness become powerful tools for reflection. Visitors enter a completely dark room, wearing noise-canceling headphones, and are encouraged to sit alone without speaking. In the stillness, they confront their thoughts and emotions, guided only by glow-in-the-dark instructions on the wall, revealed through a blacklight torch. For five minutes, the space remains enveloped in darkness, fostering deep introspection. Gradually, the room begins to lighten, symbolizing the emergence from nothingness into a state of clarity and renewed determination.

UNIVERSE

The "Universe" experience transports users into a boundless virtual reality, where every choice shapes a unique narrative. Using Quest Headsets, participants interact with objects that reveal different stories, each path reflecting the themes of transience and connection. The experience is underscored by a poetic reminder: "In the endless expanse, all things must meet their end, a cosmic dance." This journey through the cosmos invites users to explore the delicate balance between impermanence and the intricate ties that bind us across the universe.

SELF

The "Self" experience guides participants on a journey of introspection and discovery. Bathed in calming blue tones, the space provides headphones with soothing sounds, encouraging users to center themselves, breathe deeply, and connect with their true selves. As they walk through a corridor adorned with mirrors and shiny objects illuminated by blue LED lights, they are prompted to reflect on their legacy and the uncertainties that shape their identity. The question "Who are you?" lingers, inviting each participant to explore their sense of self with pride and clarity.

Final Whispers: A Celebration of Life

As you conclude your journey through the thresholds of existence, enter the ‘Celebration of Life,’ a serene oasis designed to offer solace and reflection. Here, guests are welcomed with a choice of refreshment—select from our color-coded offerings, with red symbolizing spirited cocktails and blue for soothing non-alcoholic beverages. Unwind in an ethereal setting of white curtains and gentle twinkle lights that cast a soft glow, creating a tranquil ambiance. Before departing, we invite you to partake in a moment of introspection at the ‘Wishing Well.’ Pen your experiences or heartfelt wishes on water-soluble paper and release them into the waters, knowing your thoughts remain yours alone. This act not only marks the privacy of your reflections but serves as a symbolic release, allowing you to leave lighter, carrying forward the essence of what you’ve learned and felt.

Logo Development

The logo for “The In-Between” was designed under tight time constraints, as our original logo team had to drop out just before the marketing deadline. Despite the pressure, the logo was developed efficiently and effectively to encapsulate the core themes of the event. The concentric circles and smaller orbs within the design symbolize the various moments and experiences participants would encounter during their journey through “The In-Between.” Each small circle represents time spent within the experience, while the circles surrounding the typography were also utilized individually as tokens, maintaining the continuity of the time theme throughout the event. This design not only met the immediate need for a logo but also seamlessly integrated into the overall narrative, enhancing the immersive nature of the experience.

AR Posters

I worked on the design and implementation of the AR posters that were strategically placed throughout the experience, using 8th Wall to bring the interactive elements to life. These posters provided attendees with an engaging way to dive deeper into the narrative, especially when the main zones were full. By swiping on a designed box and object within the AR interface, users could unlock additional insights, encouraging deeper reflection on the experience. These posters also served as reminders for attendees to collect their tokens from each zone. One of the significant challenges was ensuring that each AR experience functioned effectively in the physical space, particularly in low lighting conditions. Through meticulous calibration and testing, I overcame these hurdles, ensuring that the AR interactions remained responsive and immersive, contributing to the overall atmosphere and storytelling of the event.

Unlocking the Final Chapter

In designing the interactive t-shirts for our event, we aimed to create an engaging and immersive experience that extended beyond the physical space. Attendees who opted for these special t-shirts received more than just a piece of event memorabilia; they unlocked a hidden layer of the event’s narrative. By scanning the image on the t-shirt, attendees could access an exclusive final piece of the story, a unique element not required to complete the main narrative but enriching it for those who sought more depth.

I personally worked on the design, blending visual aesthetics with cutting-edge AR technology. Using 8th Wall for coding and Blender for creating the 3D object, we developed an augmented reality experience that brought the t-shirt to life. The AR element seamlessly integrated with the event’s theme, allowing attendees to dive deeper into the storyline at their own pace, whenever they chose to engage. This interactive component added a personal touch to the event, ensuring that each attendee had a unique and memorable experience tailored to their curiosity and engagement level.

Landing Page

I worked closely with the UX/UI team to design a landing page that provided key information about “The In-Between” experience. The page included a countdown to the event, a section introducing the team behind the project, a brief overview of The Texas Immersive Institute, and a dedicated area for our sponsors. We also integrated a link for ticket purchases, directing users to Eventbrite. Built on Wix, the landing page was designed to be both engaging and user-friendly, effectively communicating essential details while building anticipation for the event.