Challenge: The challenge was to communicate the calming effects of CBD coffee to neurodivergent individuals in a way that was accessible, while also creating a visually appealing and cohesive brand presence. The messaging needed to avoid overwhelming the target audience and still deliver a strong brand identity.
Solution: To address this, we created the “Coffee without the Chaos” campaign. This included a calming visual identity with muted tones, balanced typography, and a seamless integration of mobile games as de-stressors. The campaign allowed users to interact with the brand in a low-pressure, engaging way, reinforcing the brand’s calming benefits while offering entertainment that aligns with the neurodivergent audience’s needs.
Deliverables
In Print
Interactive Play
Inspired by Jibby’s three guiding principles:
Coffee for Energy: A fast-paced racing game
CBD for Focus: A challenging word search
Jibby for Balance: A steady-hand balancing game
QR codes are placed around bus stops and other key locations, inviting you to play while you wait—whether heading to work or home. These games are designed to help you de-stress, even when Jibby isn’t in hand.
